A dozen of Hotels are sprawling up in Dubai. However, only a few of them are well designed with an affordable price tag. With the introduction of FORM Hotel, this is certainly going to change.
Where is the FORM Hotel located?
Sited in the Dubai Cultural Village, in Al Jaddaf area, the FORM hotel is the first member of the Design Hotels collection. Launched by the UAE Based Smartotels in May 2018, the FORM Hotel brand features a technologically-advanced and socially responsible design.
The hotel is in proximity to the Dubai Design District, Dubai International Airport, and the World Trade Centre. The metro station- Al Jaddaf Marine Metro Station (Green Line) is a 2-minute walking distance from the Hotel. If you are new to Dubai, you can refer to our guide on How to Use the Dubai Metro.
What is the Design of the FORM Hotel?
FORM Hotel’s 143 key flagship, 15 storey property is developed by Dubai Contracting Company (DCC). It is designed by a Paris-based global architectural firm, Architecture-Studio. The façade relives the origins of Dubai’s heritage. The extruding frames etched with contemporary calligraphy are a telling example.
Inside, the rooms have custom crafted art and photography by Nina Dietzel. This makes the interiors look understated yet sharp interior that is at once timeless and contemporary.
What makes the FORM hotel unique?
The FORM Hotel offers the business and leisure travellers a concept hotel which is focussed on health and fitness. As per the founder of Smartotels, Tarek Daouk the brand emphasis on healthy habits and the Hotel will not serve alcohol.
The Hotel is smoke free right through. The hotel believes that between you and your workout, there should be nothing except a magnificent view. Therefore, they have a fitness centre on the rooftop. Furthermore, there is a half Olympic size infinity swimming pool at the rooftop. The pool offers views of the Al Jaddaf Boatyards.
The rooms are very basic and just focus on what travellers need. The brand has five essential built-in offers: a custom-crafted luxury bed, walk-in high-pressure rain shower, complimentary high-speed Wi-Fi, 49-inch HDTV with Google Chromecast, and a complimentary breakfast. They are also spic and span clean.
The FORM Hotel provides a range of add on features which you can select according to your needs when you book your room. Their website is very simple and straight forward to use. After you select the room of your choice ranging from Mega, Ideal King, Ideal Queen or Cozy Single room, you can even select the floor of your choice.
The addons are for a range of tastes, varying from architecture tour, private yoga sessions, babysitters, curated cultural tours, art tours and foodie tours! You can also add on for a butler service or an airport pick up and drop off. FORM’s curated cultural tour walks you through the oldest neighbourhood of the city, Bastakiya while the Art Tour takes you through the art hubs and galleries in Alserkal Avenue.
The Hotel will also offer a ‘co.lab space’, Form’s creative zone aimed at nurturing smart business. Concept boutique by FORM is a unique and cool hotel shop with very nice items selection
Which are the restaurants at the FORM hotel?
The hotel presents a wellness-driven concept throughout, most prominently in its three food and beverage outlets. While the menu is wholesome and crafted from sustainably sourced ingredients, it is definitely healthy.
The Roots Kitchen by Parlour is the healthy dining option with vegan and gluten-free items on the menu catering to those with special dietary requirements. Then there’s wrap counter at Concept Boutique. You can find handmade healthy wraps, signature sandwiches and the freshest salads available here 24/7. Then there is the Salũs Housetop for easy evenings.
They also have the concept of in room pour over coffee. Instead of a boring capsule coffee machine, the Hotel has an exciting in-room pour-over coffee kit. It comes with freshly-ground premium coffee. You can create your own barista-styled brewing experience.
What do we love the most about FORM Hotel?
While there is not much to do in the immediate neighbourhood itself, the hotel is at a great location because of the metro connectivity at about 100 metres. You can easily dodge the traffic and reach the Hotel.
The hotel comes with a sleek and clean design. With more emphasis on a healthy living, the Hotel is a no frills and a good bang for your buck. It has most of the essential features as an addon.
With a concept as unique as this and a great friendly staff, we are sure you would love to stay here and keep your Instagram feed updated!