Where to Find the Naked Cowboy in Times Square
If you're visiting Times Square, chances are you've heard about one of New York City's most recognizable street performers—the Naked Cowboy.
Wearing nothing but white underwear, a cowboy hat, cowboy boots, and carrying a guitar, the Naked Cowboy has become one of the most photographed personalities in New York City. Alongside the bright billboards, Broadway theaters, and the famous New Year's Eve Ball, he's one of the attractions visitors hope to see.
Whether you're planning your first trip to Times Square or simply wondering where to find him, here's everything you need to know.
Who Is the Naked Cowboy?
The Naked Cowboy is Robert John Burck, who was born on December 23, 1970.
Before becoming a New York icon, Burck performed as a street musician in Venice Beach, California. According to Burck, a friend suggested that performing in only his underwear would attract more attention—and earn bigger tips.
He tried the idea on Christmas Day in 1997, and it quickly became a success.
In 1998, Burck moved to New York City and began performing in Times Square. Since then, he has entertained millions of visitors by singing, posing for photographs, and interacting with crowds.
No matter the weather—rain, snow, heat, or freezing temperatures—you'll often find the Naked Cowboy performing outdoors. Although Times Square is his home base, he occasionally appears at events and promotions around the world.
Where to find the Naked Cowboy
The best place to find the Naked Cowboy is in the heart of Times Square.
He most frequently performs on the pedestrian plazas where Broadway crosses Seventh Avenue, especially between 44th Street and 45th Street (map).
Since Broadway through Times Square is closed to vehicle traffic, these plazas provide plenty of room for visitors to gather, watch his performances, and take photos.
While he occasionally moves around the neighborhood, this intersection is usually the first place you should check.
Tip: you may be able to see the Naked Cowboy with us on our Midtown Manhattan Tour.
Can You Meet the Naked Cowboy?
Yes! The Naked Cowboy regularly poses for photos with visitors.
Like many street performers in New York City, he works for tips, so it's customary to leave a gratuity if you stop for a picture or spend time watching him perform.
See the Naked Cowboy on a Walking Tour
One of the easiest ways to spot the Naked Cowboy is by joining one of our guided walking tours.
Since he performs almost daily in Times Square, there's a good chance you'll see him during our Midtown Manhattan Walking Tour.
Your guide can also share the history of Times Square and point out many of the neighborhood's most famous landmarks.
Fun Facts About the Naked Cowboy
Even longtime New Yorkers may not know these interesting facts about Times Square's famous performer.
- Robert Burck earned a Political Science degree from the University of Cincinnati before becoming a professional street performer.
- He is a registered marriage officiant and has performed weddings in Times Square.
- Although famous for wearing white briefs, Burck switched to Fruit of the Loom boxer briefs after becoming an official spokesperson in 2014.
- He partnered with Blue Island Shellfish Farms, which created the Naked Cowboy Oyster, now served at restaurants around the world.
- Burck ran for Mayor of New York in 2009 against Michael Bloomberg. He withdrew before the election. Check out his campaign video.
- In 2009, Burck announced his candidacy for Mayor of New York City, though he later withdrew before the election.
- In 2010, he also announced plans to seek the Republican nomination for the 2012 U.S. Presidential Election as a Tea Party candidate, although the campaign did not progress.
- "The Naked Cowboy" is a registered trademark. Burck has successfully defended his trademark in court, including a well-known lawsuit involving a Times Square advertisement featuring an M&M character dressed like him.
- He has served as the Grand Marshal of the New York City Underwear Run.
- The Naked Cowboy has appeared on numerous television programs, including Law & Order, The Howard Stern Show, and The Apprentice.
- He is the author of Determination: The Legend of the Naked Cowboy.
- The Naked Cowboy brand has expanded beyond Times Square. Burck has licensed the character as a franchise, allowing others to perform as official Naked Cowboys in select locations.
- Burck has performed alongside other entertainers over the years, including the Naked Cowgirl, as part of the larger Naked Cowboy brand.
Is the Naked Cowboy Worth Seeing?
Absolutely.
The Naked Cowboy has become one of the most recognizable street performers in the world and remains one of the most unique experiences in Times Square. Whether you're taking a photo, watching him perform, or simply passing through, he's part of the colorful atmosphere that makes Times Square unlike anywhere else.
If you're exploring Midtown Manhattan, keep an eye out between 44th and 45th Streets on Broadway—there's a good chance you'll hear his guitar before you see him.
If are considering a career change, you can contact The Naked Cowboy at his official website www.nakedcowboy.com about buying the rights to operate as a Naked Cowboy franchise!
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