Free Walking Tours in Amsterdam

There are 4 types of free walking tours in Amsterdam, a city centre tour, a tour of alternative Amsterdam, a food tour as well as a tour of the Red Light District.   

In this post, we explain all of your options, including tour schedules and what you will see on each tour.  (more…)

Heineken Experience Tickets and Discounts

This post will provide information about the Heineken Experience in Amsterdam, including details about ticket prices and opportunities to save money on admission.


Disclosure: While our recommendations are always unbiased, we may receive a small share of sales through some of the links below at no cost to you. See the full text.

OVERVIEW

The Heineken Experience is essentially a tour of the Heineken brewery in Amsterdam.

In addition to getting a look behind the scenes, you can also learn a lot about the company and its roots with this activity.

There are currently two tours available at the Heineken brewery – a public self-guided tour and a VIP tour.

Each provides the opportunity to discover Heineken’s heritage, brewing process, innovations they have made, and other interesting details.


This photo of Heineken Amsterdam is courtesy of TripAdvisor

Every tour at the Heineken Experience includes admission to the brewery, a tour of the building, and free beer.

Tickets are timed, and while children are allowed inside, alcoholic beverages are not served to anyone under 18.

This attraction has a cloakroom, and they will store any of your personal belongings while you’re taking the tour.

The Heineken Experience is in English, but their app also includes audio/video guides in Dutch, German, French, Italian, Spanish, Portuguese, Chinese, and Russian.

These tours are included with various combo packages and tourist passes which we will cover in our discounts section.

 


HEINEKEN EXPERIENCE TOURS

The Heineken Tour

This is the basic tour offered at the Heineken brewery, and it includes self-guided access to the attraction for approximately 1 ½ hours.

In addition to the self-guided tour, you’ll also get 2 chilled beers at the ‘Best ‘Dam Bar,’ as well as a free city map with the best-hidden gems in Amsterdam.

After you’ve seen the brewing process and discovered some of the innovations made by Heineken, you can also take a VR ride and learn about the history of this brewery.

There is also a free downloadable app you can use for additional information about this century-old business.

  • €18/Adults | €14.50/Youth (12-17)
  • €17 per person in groups of 20+
  • Free for children 11 and under.
  • Availability: Daily from 10:30 am – 5 pm
  • Purchase tickets or learn more.

All tickets are timed to make sure that the attraction doesn’t get too crowded. Tickets rarely sell out, and you should be able to visit whenever you want.

Various tourist passes and combo packages include the Heineken Experience experience for free.


VIP Heineken Tour

This service provides a unique behind-the-scenes experience lead by a Heineken Connoisseur guide which lasts for approximately 2 ½ hours.

In addition to the tour, you’ll also receive exclusive access to a hidden bar within the brewery, 5 premium beers paired with Dutch cheeses, and a personalized Heineken bottle to take home.

Aside from all the additional features included with the VIP tour, you’ll also have access to all the activities and attractions available on their self-guided tour.

Visitors under 18 are not allowed on the VIP Heineken tour. 

  • €55 per person | Save over €14 with I Amsterdam Card
  • Mon-Wed Hours: 10 am, 12 pm, 2 pm & 4 pm
  • Thur, Fri, Sun Hours: 10 am, 11 am, 12 pm, 1 pm, 2 pm, 3 pm, 4 pm
  • VIP tours are not available on Saturdays.
  • Purchase tickets or learn more.

As with their self-guided tour, tickets are timed to ensure that the brewery does not become too crowded.

VIP Heineken tours are not provided on Saturday because that is their busiest day of the week.

TIP: The only way to save money on this tour is with the I Amsterdam Card, which includes a 25% discount off each Heineken tour. For more details about this deal, please read our discounts section.

 


DEALS AND DISCOUNTS

This section will cover some of the best ways to save money on tickets to the Heineken Experience. 


Tourist Attraction Discount Passes

If you’re planning to visit more than one attraction while in Amsterdam, you might want to consider getting a tourist pass to save a few euros off general admission prices.

One of the easiest pass options is a preset package pass which includes a variety of popular attractions and things to do for one flat price, as well as a 20% discount on everything else you may want to do.

There are also build-your-own-pass services that allow you to pick a specific number of activities for one flat price.

Visitors who want to see it all in a short amount of time could get the best value out of an all-inclusive pass, which includes admission to dozens of popular attractions and activities over the course of a specific amount of time (1, 2, 3, 5 days).

The Heineken Experience is currently included either at a discount or for free with the purchase of the following Amsterdam tourist passes:

No matter which pass you choose, you should be able to save at least 20% – 50% off general admission prices for the Heineken Experience and other activities, including some of the following:

  • Hop-on-Hop-off Bus Tour
  • Nemo Science Museum
  • Hop-on-Hop-off Cruise
  • Amsterdam Dungeon
  • Van Gogh Museum
  • Stedelijk Museum
  • A’DAM Lookout
  • Rijksmuseum
  • House of Bols
  • And more!

TIP: The I Amsterdam Card is the only tourist pass that can be used for the VIP Heineken tour, saving you 25% off admission (over €14!) prices. This pass must be presented at the ticket desk to receive a discount.

For more information about these services, please read our post covering Amsterdam tourist attraction discount passes.

NOTE: One thing to keep in mind is that most of these services note that this attraction is €21 per ticket – and it will cost you that much if you purchase your tickets at the brewery, but it’s only €18 online.

If you choose a pass option that is 20% – 25% off and they report that the ticket is normally €21, you’ll actually only save between 10% – 15% off everyday online ticket prices.


Combo Packages

There are several different combo deals which include the Heineken Experience.

Some of these discount opportunities are actually offered through the Heineken website, making it easy to save a few euros.

Rock the City – 3 popular activities/attractions combined for one low price.

  • The Heineken Experience
  • Canal Cruise w/ Heineken Guide
  • Admission to the A’DAM Lookout
    • €32.50 per person

The Perfect Match – Combines a Heineken tour w/ a tour of the Johan Cruyff Arena, home of the AFC Ajax!

  • The Heineken Experience
  • Special tour of the Heineken brewery
  • Bus trip to the Johan Cruyff Arena & Tour
  • Visit the Heineken Sky Lounge
    • €39.95 per person

In addition to these combo deals, there are a few different boat tour companies that offer ticket packages that include both their service and admission to the Heineken Experience.

If you’re looking for a different kind of experience, Stromma NL also offers admission to the Heineken Experience with their pizza cruise. 

This trip includes a great New York-style pizza, Ben & Jerry’s ice cream, unlimited beer, wine and soft drinks.

Finally, if you’re not interested in a boat tour or cruise, City Sightseeing offers a combo ticket with their hop-on-hop-off bus tour and the Heineken Experience.

 


THINGS TO SEE AT THE HEINEKEN EXPERIENCE

There are a lot of fun activities to enjoy at the Heineken brewery, but they’re actually pretty quiet about everything you can see and do while you’re here. 

In this section, we’ll do our best to provide a few details about some of the attractions you can enjoy at the Heineken Experience.


Heineken Museum

This museum covers the history of Heineken, as well as photographs and artifacts from throughout the century that this company has been producing great beer!


Heineken 4D Ride

In addition to the museum, you can also enjoy their 4D ride which provides a multimedia experience describing the entire bottling process.

This is a fun activity that is included with admission.


Interactive Games

If you’ve ever wanted to test your own pouring skills, the Heineken Experience has an interactive game that allows you to compete and see who can pour a beer better or faster.

In addition to other games, there are also photo booths that will send pictures from the brewery to your email!


Design Your Own Bottle

Bring home a unique souvenir from the brewery with this machine which allows you to personally design beer bottles and engrave them with your name.

This will cost extra, but it’s definitely one of the more interesting activities to enjoy at the Heineken Experience.


The Best ‘Dam Bar

At the end of your tour, you’ll have the opportunity to visit a bar at the brewery and try two glasses of fresh Heineken beer right from the source.

If you get the VIP tour, you’ll receive five free beers instead, as well as dutch cheese to pair it with.

 


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Amsterdam Canal Cruises

This post covers the most popular cruises available in the Amsterdam canals, including details about the different types of cruises, ticket prices, and how to save money on this activity.

We also provide a free, 20-minute virtual canal cruise video.

 

 

Disclosure: While our recommendations are always unbiased, we may receive a small share of sales through some of the links below at no cost to you. See the full text.

TYPES OF CRUISES

There are currently several different types of this service offered in Amsterdam: guided canal cruises, hop-on-hop-off cruises, and dinner and evening cruises.




Guided Canal Cruise

These outings are typically 1 – 1½ hours in length, and they cover a lot of the Amsterdam canals.

A live tour guide or audio guide will provide details about the history of the city as you pass by notable sites and landmarks.

 

Blue Boat Canal Cruise in Amsterdam

 

The main difference between this and a hop on hop off cruise is that you won’t be hopping off. A guided canal cruise typically won’t make frequent stops.


Hop on Hop off Cruise

Much like the guided canal cruises, these excursions will take you about 1 – 1 ½ hours to complete – but you’ll have the opportunity to jump off at several locations and take a closer look at historic landmarks.

 

View from Amsterdam Canal Boat

 

These trips typically also include audio commentary in several different languages, making it easy to learn about the city as you go along.

Tickets last for 1 or 2 days depending on which service you select.


Dinner Cruise

While the other cruise options are more about exploring the city and learning about the history of Amsterdam, these excursions are focused on sightseeing while enjoying a nice meal.

Dinner cruises typically include a 3- or 4-course meal, drinks, and commentary about the city and everything you’ll see along the way.

This type of cruise typically lasts for between 2-3 hours on average.


Evening Cruise

This is an excellent option if you’re not interested in a meal, as it allows you to see the city after dark while drifting down the canals of Amsterdam.

Evening cruises are essentially the same service as a guided canal cruise, but they’re offered at night.

These outings typically last 1 – 1 ½ hours and include an audio guide.


GUIDED CANAL CRUISES

The following section will provide information about the top guided cruises through the Amsterdam canals, including details about ticket prices, availability, and tour length.

NOTE: Each of these cruises is available at a discount through either a combo package or a tourist pass.


Circle Line

This is one of the most popular cruise lines in the world, and they offer a pretty good service in Amsterdam as well.

Not only do they cover a lot of notable sites, but they also provide amenities to keep you comfortable.

During the winter, their seats are heated to keep you warm. However, during the summer they open the boat to help you keep cool!

 

Circle Line Amsterdam Canal Cruise

 

Sites visited include the Anne Frank House, the Floating Flower Market, the Red Light District, Prince’s Canal, Golden Bend and more.

As you travel through the city, a tour guide will provide commentary in both Dutch and English.

Alternatively, you can also use their audio guide which is available in Dutch, English, French, German, Italian and Spanish.


Stromma NL

If you’re looking for a slightly shorter outing, this company offers a 70-minute outing which still manages to cover over 100 highlights in Amsterdam.

 

 

While their competitors only offer commentary in a few different languages, Stromma NL provides an audio guide for almost every audience imaginable with the following language options:

Spanish, Thai, Turkish, Chinese, Dutch, English, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Arabic, Polish, Portuguese, and Russian.


Lovers Canal Cruises

Similar to their competitors, this company also has a 1-hour cruise which covers a lot of historic landmarks in Amsterdam including the Skinny Bridge, the Anne Frank House, Museum Square and more.

 

Lovers Canal Cruises in Amsterdam

 

Just like Stromma NL, Lovers offers audio commentary in dozens of different languages to make things easier for visitors from around the world.

The audio guide is GPS activated, providing commentary based on where you are on the cruise.

Language options include Spanish, Thai, Turkish, Catalan, Chinese, Dutch, English, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Arabic, Polish, Portuguese and Russian.


Blue Boat Company

At about 75 minutes in length, this canal cruise falls squarely in line with most of the others offered in Amsterdam, covering sites like the Skinny Bridge, Golden Bend, the Music Building, and more.

 

 

The main difference between this service and others is that their audio guide isn’t offered in as many languages as some competitors. 

As with Circle Line, this company offers a live host who provides commentary in Dutch, English and Danish. The pre-recorded audio guide is offered in Spanish, Dutch, English, French, German, Italian, Japanese and Russian.


Classic Canal Cruise

If you’re looking for a more traditional cruise, this outing takes place on a classic salon boat.

Your captain will guide you through the city and you’ll receive free coffee or tea while on board.

 

Classic Canal Cruise in Amsterdam

 

In addition to being one of the longer guided cruises in Amsterdam, this is also the only tour that does not rely primarily on pre-recorded audio commentary.

Instead, it provides a live guide who will cover everything.

 


HOP-ON-HOP-OFF CRUISES

This section covers each of the hop-on-hop-off cruise options in Amsterdam, including information about ticket prices, locations visited, availability, and tour length.

For a more in-depth look at these types of cruises, take a look at our hop-on-hop-off tours post.

TIP: Some of these cruises are available through either combo packages or tourist passes.


Circle Line

In addition to their guided canal cruises, this company also offers a hop on hop off cruise option.

There are a few notable differences between these services that you should consider.

The first big difference is that you can jump off at several docks and take a look around at your own leisure.

Once you’re finished, you can get back on the boat and continue your tour.

 

 

Tickets are valid for a full day, so even though the cruise itself is only 1 ½ hours, you’ll have 7-8 hours to explore the city at any pace you wish.

It’s also important to note that while their guided cruise includes commentary from a live guide, this outing only provides an audio guide which is available in English, Spanish, Dutch, French, German, and Italian.


Stromma NL

Much like their competitors, this company also offers a service that allows you to jump off at several notable locations and explore the area.

When you’re done looking around, hop back on and continue the cruise!

 

 

Although the cruise only takes about an hour to complete, Stromma NL offers tickets for either 1 or 2 days, allowing you to really take as much time as you want to explore the city while taking the tour.

As with their guided cruise, this outing also includes an audio guide in English, Spanish, Dutch, French, German, Thai, Turkish, Chinese, Hebrew, Hindi, Indonesian, Italian, Japanese, Arabic, Polish, Russian, Portuguese, and Korean.

  • 1 Day Ticket: €24.50/Adults | €12.50/Children
  • 2 Day Ticket: €29.50/Adults | €14.75/Children
  • Availability: Daily from 9 am – 6 pm
  • Duration: 1 – 1 ½ hours
  • Purchase tickets or learn more.


City Sightseeing

This company is very well known for its bus tours, but they also offer hop-on-hop-off canal cruises in Amsterdam. 

 

 

As with their competition, this outing will take a total of 60-90 minutes to complete, but tickets are valid for 1 full day.

Unfortunately, they do not offer a 2-day ticket option.

City Sightseeing provides a GPS enabled audio guide which is available in 18 different languages including the following:

English, Dutch, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Indonesian, Thai, Russian, Japanese, Korean, Chinese, Hebrew and Arabic.

 


DINNER CRUISES

The following section will cover dinner cruises you can take in Amsterdam, including details about the types of meals offered, ticket prices, and any other activities or attractions you can expect.

NOTE: A few of these cruises are available through either tourist passes or combo packages, allowing you to save a few euros on admission.


Lovers Canal Cruises

In addition to their guided canal cruise options, this company also offers three different dining cruises in Amsterdam.

Each cruise provides a different experience that lasts for 1 ½ – 2 hours on average.

 

 

Their main dinner cruise is designed as a more luxurious experience complete with fine dining and a 4-course meal.

As you sip on wine and other drinks, you’ll drift past several notable sites in Amsterdam.

Not interested in a full meal? This company also offers a romantic Candlelight Cruise with unlimited drinks and a selection of Dutch cheese. 

If you’re looking for a more family-friendly experience, you might want to consider either their pizza or burger cruise – each of which includes unlimited drinks and a free brownie, as well as a live guide!

4-Course Dinner Cruise

  • €92.50/Adults | €53.50/Children
  • Availability: Nightly at 8 pm
  • Duration: 2 hours
  • Includes Meat, Fish, Vegetarian & Kids menu.

Candlelight Cruise w/ Unlimited Drinks

  • €42.50/Adults | €25/Children
  • Availability: Nightly at 9 pm
  • Duration: 2 hours
  • Includes unlimited wine, beer, soft drinks, etc.
  • Includes a selection of Dutch cheeses and charcuterie.

Pizza Cruise w/ Unlimited Drinks

  • €42.50/Adults | €28.50/Children
  • Availability: Nightly at 6:30 pm, 9 pm
  • Duration: 1 ½ hours
  • Includes Meat, Fish, Vegetarian & Margarita menu.

Burger Cruise w/ Unlimited Drinks

  • €42.50/Adults | €28.50/Children
  • Availability: Nightly at 6:30 pm, 9 pm
  • Duration: 1 ½ hours
  • Includes Beef or Vegetarian option.


Stromma NL

Like its competitors, this company also provides dinner cruises for both young and old.

What sets these services apart is that their main cruise is a bit longer at 2 ½ hours in duration and you get to watch the chefs cook your dinner!

 

 

If you’re looking for a service the kids will love, their pizza cruise is sure to be a hit.

As with Lovers Canal Cruises, this outing includes unlimited drinks. The main difference is they provide free Ben & Jerry’s ice cream instead of a brownie.

In addition to these options, there are also dining cruises for guests who don’t want a full meal. 

Stromma’s cocktail cruise includes 2 free cocktails and nachos, while their Dutch cheese & wine outing provides a selection of cheeses, wine, bread, olives, and nuts.

4-Course Live Cooking Dinner Cruise

  • €95/Adults | €47.50/Children
  • Availability: Thur – Sun at 7:30 pm
  • Duration: 2 ½ hours
  • Includes chefs preparing your meal live.

Evening Pizza Cruise

  • €42.50/Adults | €21.25/Children
  • Availability: Nightly at 6 pm
  • Duration: 1 ½ hours
  • Includes pizza of your choice.

Evening Cocktail Cruise

  • €42.50 per person
  • Availability: Thur – Sun at 8:30 pm
  • Duration: 1 ½ hours
  • Includes drinks, nachos, crostinis w/ tapenade and aioli.

Dutch Cheese & Wine Cruise

  • €42.50 per person
  • Availability: Thur – Sun at 8:30 pm
  • Duration: 1 ½ hours
  • Includes wine, cheese, bread, olives, and nuts

 


EVENING CRUISES

This section will cover cruises available after dark in Amsterdam, including information about the duration of each trip, when it starts, and what you can expect to see on these outings.


Lovers Canal Cruises

While this company offers several dinner cruises that take place during the evening, they also understand that not every customer is going to be interested in eating or drinking anything while on an evening outing.

As such, Lovers provides an evening cruise that lasts for approximately 1 hour and includes commentary about Amsterdam.

This is similar to their daytime cruises, but it is offered after dark.

The main reason to take this tour is to experience the city after the sun goes down and the lights turn on, seeing all the historic sites and landmarks from a different perspective.


Blue Boat Company

If you’re looking for a slightly longer cruise after the sun goes down, this company offers a 1 ½ hour trip which actually includes bar service for those who also want a drink.

As with their competitors, you can also enjoy pre-recorded audio commentary about the city as you drift along the well-lit canals and experience Amsterdam at night!

 


DISCOUNTS AND DEALS

In this section, we’ll provide details about all the different ways you can save money on Amsterdam cruises, including tourist passes, combo packages, and more.


Tourist Passes

If you’re planning to do more than go on a cruise while visiting Amsterdam, a tourist pass could save you a lot of money on various attractions, museums, tours, and other activities.

 

 

Several tourist passes include Amsterdam cruises, including the following:

I Amsterdam Card

  • Circle Line Guided Cruise | Free
  • Blue Boat Company Guided Cruise | Free
  • Lovers Canal Cruises Guided Cruise | Free
  • Stromma NL Guided Cruise | Free

Amsterdam Pass

  • Stromma NL Hop on Hop off Cruise | Free
  • Stromma NL 100 Highlights Cruise | Free
  • Stromma NL Dutch Cheese & Wine Cruise | 10% off
  • Stromma NL 4-Course Dinner Cruise | 10% off
  • Stromma NL Pizza Cruise | 10% off
  • Stromma NL Cocktail Cruise | 10% off

Holland Pass

  • Lovers Canal Cruises Guided Cruise | Free
  • City Sightseeing Hop on Hop off Cruise | Free
  • City Sightseeing Hop on Hop off Cruise + Bus | Free
  • Lovers Canal Cruises Burger Cruise | 20% off
  • Lovers Canal Cruises Candlelight Cruise | 20% off
  • Lovers Canal Cruises Pizza Cruise | 20% off
  • Lovers Canal Cruises Dinner Cruise | 20% off

In addition to these services, you can also use these passes for activities like these:

Depending on which pass you choose and how you use it, you could save anywhere from 20% – 50% off general admission prices.

For more details, please read our post covering Amsterdam tourist passes.


Combo Packages

There are a lot of combo deals (over 30!) available which include an Amsterdam canal cruise and one additional activity or attraction, allowing you to save at least a few euros on each service.

Lovers Canal Cruise + Van Gogh Museum

  • €32.99/Adults
  • €9.99/Children

Lovers Canal Cruise + Rijksmuseum

  • €33.40/Adults
  • €6.40/Children

Lovers Canal Cruise + Ripley’s Believe it or Not!

  • €27.50/Adults
  • €22.35/Children

Lovers Canal Cruise + Body Worlds

  • €31.20/Adults
  • €19.75/Children

Lovers Canal Cruise + Xtracold Icebar

  • €30.50 per person

Lovers Canal Cruise + Nemo Science Museum

  • €31.65/Adults
  • €27.65/Children

Lovers Canal Cruise + Red Light Secrets Museum

  • €22.65 per person

Lovers Canal Cruise + Moco Museum

  • €23.75 per person

Lovers Canal Cruise + Heineken Experience

  • €28.50 per person

Lovers Canal Cruise + Stedelijk Museum

  • €30.30/Adults
  • €8/Children

Lovers Canal Cruise + Anne Frank House

  • €29.50/Adults
  • €20/Children

Lovers Canal Cruise + Johan Cruijff Arena Tour

  • €26/Adults
  • €17/Children

Lovers Canal Cruise + Bus Tour

  • €40/Adults
  • €20/Children

Blue Boat Cruise + Rijksmuseum

  • €33.65/Adults
  • €10/Children

Blue Boat Cruise + Jewish Cultural Quarter

  • €32 per person

Blue Boat Cruise + Van Gogh Museum

  • €34.65/Adults
  • €10/Children

Blue Boat Cruise + Amsterdam Dungeon

  • €37.80/Adults
  • €20/Children

Blue Boat Cruise + Heineken Experience

  • €28.68 per person

Blue Boat Cruise + Moco Museum

  • €27.90/Adults
  • €16/Children

Blue Boat Cruise + Madame Tussauds

  • €37.80/Adults
  • €20/Children

Blue Boat Cruise + Maritime Museum

  • €31.05/Adults
  • €17/Children

Blue Boat Cruise + This Is Holland

  • €28/Adults
  • €16/Children

Blue Boat Cruise + House of Bols

  • €28.68 per person

Stromma NL Cruise + Keukenhof Gardens

  • €49/Adults
  • €37/Children

Stromma NL Cruise + Rijksmuseum

  • €35.50/Adults
  • €9.25/Children

Stromma NL Cruise + This Is Holland

  • €25/Adults
  • €15/Children

Stromma NL Pizza Cruise + Heineken Experience

  • €58.50 per person

Stromma NL Hop on Hop off Cruise + Madame Tussauds

  • €46/Adults
  • €30/Children

Stromma NL Hop on Hop off Cruise + This Is Holland

  • €38/Adults
  • €19/Children

Stromma NL Hop on Hop off Cruise + Heineken Experience

  • €41.50 per person

Stromma NL Hop on Hop off Cruise + A’DAM Lookout

  • €31/Adults
  • €17.50/Children

City Sightseeing Hop on Hop off Cruise + Bus Tour

  • €21/Adults
  • €10.50/Children

City Sightseeing Hop on Hop off Cruise + Van Gogh Museum

  • €38.75/Adults
  • €10/Children

City Sightseeing Hop on Hop off Cruise + XtraCold Icebar

  • €35.50 per person

Classic Canal Cruise + Walking Tour

  • €58 per person

Discount Sites

If all else fails, you can always find good deals on sites such as Groupon, which often provide access to Amsterdam canal cruises.

In addition to the discounts you’ll receive just for using their service, these sites typically offer extra coupon codes you can use to save another 10% – 20% – potentially even more!

Before you make a purchase, check both the top and bottom of the page for any banners which may include additional coupons.


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