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Which Amsterdam Tourist Pass or Card is Best?

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This post compares all of the Amsterdam discount tourist cards available.

We include an analysis of reviews, prices, what is included in each card/pass, and the pros and cons of each pass.

The passes included in this post have exclusive savings and easy access to many of the most popular destinations in Amsterdam.


There are a variety of different passes to choose from, so it will be important to pick a tourist pass that best fits your plans while in Amsterdam. 

An all-inclusive tourist pass will typically provide admission to a lot of different locations for free, as well as several tours and transportation around the city.

Amsterdam City Passes

Usually, these types of passes can save you the most money (up to 55% off), but it is also usually the most expensive option.

build-your-own-pass will allow you to pick a specific number of attractions to see for one low price.

If you don’t feel like paying for a bunch of activities that you might not have time for, this may be a great way to select only the places you want to experience.

You can also choose a preset-package which includes access to a few specific locations.

These attractions are usually some of the most popular places to visit, but an all-inclusive pass may be a better option if you want to see more while in Amsterdam.

Finally, there is also a museum pass which focuses primarily on museums. If you’re more interested in the art and culture of Amsterdam, this is going to be your best bet.

That being said, this pass offers far less than the others and it is very limited in scope. 

Disclosure: We think you should consider our free tours, but we have also provided other options. While our recommendations are always unbiased, we may receive a small share of sales through some of the links below at no cost to you. See the full text.

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There are two passes which can be described as all-inclusive. This option will allow you to visit several different locations in Amsterdam without paying admission. 


If you are planning to visit a lot of different locations in this city, the I Amsterdam City Card may be the best option for you.

Included with this card is access to over 44 museums and attractions.

You also get unlimited rides on the GVB buses, trams, and metros for the period of time you purchased. However, the card does NOT include train travel.

You’ll also enjoy discounted rates to a host of restaurants and cafés in the city + a free canal cruise – arguably the best way to see Amsterdam.

The attraction pass also comes with a downloadable map detailing savings at each attraction.

The biggest difference you will notice between this card and other all-inclusive passes is the price tag.

The I Amsterdam City Card is much more affordable than the other option on our list, and it may be a better value for some travelers.

That being said, there are services available with the Amsterdam Pass which are not included with this card such as the hop-on/hop-off bus, Amsterdam boat tour, the Heineken Experience, and Madame Tussauds.


  • 24-hours: €65
  • 48-hours: €85
  • 72-hours: €105
  • 96-hours: €120
  • 120-hours: €130

Purchase an I Amsterdam City Card

What’s Included

  • Unlimited use of GVB public transport (bus, tram, and metro)
  • Free entrance to major attractions such as:
    • Canal cruise
    • Van Gogh Museum
    • Stedelijk Museum
    • Rembrandt House Museum
    • Nemo Science Museum
    • Hermitage Amsterdam
  • Discounts at locations such as the Rijksmuseum
  • Detailed city map 

Additional Information

After you purchase your card online, you will receive an email confirmation.

You can choose to have the card delivered to your home for an additional shipping cost or you can pick up your card in Amsterdam at either the Amsterdam Central Station or Amsterdam Airport Schiphol.

There is no discounted price for children, but many of the attractions offered are very kid-friendly, so it may still be worth the price.

It is recommended to plan ahead with the purchase of this card.

The downloadable map includes the hours of operations at each destination, so it is best to gauge how long you intend to spend at each location and group together activities in the same area.

Reviews for I Amsterdam City Card

The I Amsterdam City Card comes highly recommended by both the TripAdvisor and GetYourGuide community.

Reviews are extremely positive, with many declaring the card simplifies the hassle of waits for attractions and transport around the city.

Users agree the card is well worth the price, so don’t be deterred from the initial sticker shock.

An overwhelming majority suggest the card makes traveling the city much more affordable and stress-free.


This is a new all-inclusive pass that offers free admission to more than 30 different attractions in Amsterdam.

In addition to all of the different activities you can enjoy, you will also receive a hop-on-hop-off bus tour.

The Amsterdam Pass is valid for 12 months after your initial purchase, so you can buy it ahead of time and still enjoy it many months later when you go on vacation.

Each pass comes with a digital guidebook to help you find your way around the city. They also have sample itineraries to help you envision the pass's value.

The main difference between the Amsterdam Pass and the I Amsterdam City Card is the price tag and the attractions included.

Although the Amsterdam Pass is more expensive, it also comes with more attractions such as the Heineken Experience, Madame Tussauds, a boat tour, and the hop-on-hop-off bus service. 

Last but not least, this pass will also give you discounts at a number of different locations. 


The prices below are the full retail price.  The Amsterdam Pass often runs discounts, so be sure to take a look on their website.

  • 1 Day €66 - Adult | €33 - Child (age 4-12)
  • 2 Days €91 - Adult | €46 - Child (age 4-12)
  • 3 Days €112 - Adult | €57 - Child (age 4-12)
  • 5 Days €145 - Adult | €74 - Child (age 4-12)

More information or to purchase

What’s Included

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There is one tourist card that allows you to build your own pass, the Holland Pass.

This option will allow you to select specific attractions that you want to visit in Amsterdam.

Although you won’t save as much as other passes, you will save some money on admission to each location you choose.


This pass is available in a small, medium and large option, each including a variety of both free and up to 50% discounted offers.

The Holland Pass, valid for one month after activation, divides attractions into two separate categories: Gold and Silver.

Both categories cover entrance fees and depending on which size pass you select, up to 3 in each category.

The small package will include 1 gold + 1 silver attraction. The medium package includes 4 attractions, 2 of each type. Finally, the large package will allow you to choose from a total of 6 attractions.

All packages include select skip-the-line entrances.

You also get additional discounts and special offers by presenting your Holland Pass at a long list of museums, attractions, restaurants, tours, bike rentals, and shops.

You also receive a complimentary guidebook containing more savings and city maps.

Holland Pass


  • Small Package (1 Gold + 1 Silver)
    • €45 per person
  • Medium Package (2 Gold + 2 Silver)
    • €60 per person
  • Large Package (3 Gold + 3 Silver)
    • €80 per person

Click here to buy the Holland Pass.

Highlights of the Gold Attractions

Highlights of the Silver Attractions

Additional Information

Each package is valid for 1 month after activation. It is meant to be used as a discount card after using all of your Gold and Silver tickets.

Needless to say, the larger the package, the more money you will save.

Note that there is no discount for a children’s pass. This is because a lot of museums and attractions in Amsterdam and Holland are free or have reduced prices for children.

Before you buy a pass for your child you may want to do some research into which attractions and museums have reduced prices or are free.

If you plan to use the train during your stay, purchase your train ticket with your Holland Pass for exclusive savings.

You’re able to book your ticket through their site and will receive a confirmation via email.

Following your purchase, print your ticket and present it at the coinciding station. Be sure to bring your ID!

Reviews for Holland Pass

Reviews for the Holland Pass suggest it is well worth the cost assuming you plan to take advantage of the many attractions included. GetYourGuide users rate the pass 4 out of 5 stars.

Many users insist it is a must for most of the main attractions like Rijksmuseum, Van Gogh Museum, and Keukenhof Gardens.

At these locations, both the number of visitors and the time waiting in queues are said to be extremely high and the Holland Pass gets you in quickly.

Travelers looking to save on public transit may want to consider the I Am Amsterdam card, as some reviews suggest getting around being costly and a desire for the Holland Pass to include transit discounts. 

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These tourist passes include only a specific selection of attractions for free.

In addition to the preset package they provide, you will also have the opportunity to enjoy discounts at several additional locations.

For more details on this type of pass, read our before you buy section. 



This pass is a bare-bones discount card that includes a few attractions that you are very likely to visit while in Amsterdam.

By bundling these items into a pass, you will save some money on admission to specific locations and receive 20% discounts at many other attractions.

This option is best for people who are only planning to visit a few attractions and prefer the convenience of having your pass before you even arrive in Amsterdam.

Once you have completed booking your pass, you will receive your tickets by e-mail as well as the 20% discount code for your additional attractions.

You can use your smartphone as your ticket, so there is no need to carry a paper pass or a card around.

One thing to note is that the 20% discounts on other attractions require you to book tickets for those attractions here.

What's Included

  • Round-trip Airport train transfer (Normal price €11.40)
  • Skip-the-line ticket for either the Rijksmuseum OR the Van Gogh Museum (Normal price €17.50)
  • Ticket for a 1-hour Canal Cruise (Average price €16)
  • 20% discount on a dozen museums, including:
    • The Stedelijk Museum
    • Hermitage
    • Amsterdam Museum
    • NEMO Science center
    • FOAM and more
  • 20% discount on attractions and activities including:
  • 20% off out of town trips including:
    • Den Haag
    • Rotterdam
    • Brussels
    • Bruges


  • Adult | € 52.25
  • Children (4-17) | €15.75
  • All ticket prices above include a ticket processing fee of €1,75.

Click here to purchase the Amsterdam City Pass.

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Unlike the other options, this tourist pass only provides free admission to museums.

The Museum Pass does not include transportation of any kind or discounts on any additional attractions.

That being said, it does give you free admission to museums that are not included with any other pass. 


The Museumkaart (National Museum Card) is a unique opportunity for museum lovers visiting the Netherlands.

This card provides free access to 33 museums spread across the Netherlands, including the Van Gogh Museum and the Anne Frank House.

While this card does not include any other discounted rates for attractions throughout Amsterdam, it is ideal for travelers who plan to spend much of their time in museums.

The card is valid for one year! Unlike other passes, this card is unique in that you can visit the same museums an unlimited amount of times.

Because you have an entire year, you might want to take advantage of that opportunity.

The card can only be purchased once you are in Amsterdam. The Museumkaart is available at museums listed below.

It is easy to purchase; you only have to fill out a form, bring your passport with you and your card will be created.

Museums Included (and where you can purchase the card):

  • Amsterdam Museum
  • Anne Frank House
  • Hermitage Amsterdam
  • Joods Historisch Museum (JHM) (Jewish Historical Museum)
  • Nieuwe Kerk (New Church)
  • Rembrandthuis (Rembrandt House)
  • Rijksmuseum
  • Scheepvaartmuseum Amsterdam (Maritime Museum)
  • Stedelijk Museum
  • Van Gogh Museum
  • Verzetsmuseum (Dutch Resistance Museum)
  • And over 20 more!


  • Adults: €64.90
  • Youth (13-18): €32.45
  • Children (12 and younger): €32.45
  • Each pass includes a €4.95 administration fee

Get more information or to purchase.

Reviews for Museumkaart Card

The biggest difference in reviews for the Museumkaart and its competitors is whether or not buyers intend to visit many of the museums while on their stay in the Netherlands.

Many of the reviews from the TripAdvisor community suggest that this is the best option with that in mind.

Some users express frustrations that the card does not include similar discounts into other attractions like the I Am Amsterdam or Holland Pass does.

Therefore it is not recommended for tourists looking for discounts beyond the scope of museums. 

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If you're a fan of clubs and late nights, then the Amsterdam Nightlife Ticket is for you.

With this ticket, you get two days of unlimited access to over 25 clubs plus more nightlife experiences and drink deals.

This pass is very specifically targeted and perfect if you prefer to stay up until dawn, or even if you just want to make the most of your early evenings.

Some other interesting perks of this card include €10 Uber ride and €10 Uber eats credit for first-time use of those services, a free make-up makeover, and late-night games. 

Some Clubs and Experiences Include:

  • Melkweg
  • Chicago Social Club
  • Air Amsterdam
  • Club Escape
  • Blue Ivy Nightclub
  • Claire
  • Club John Doe
  • Radion
  • Club Panama
  • Holland Casino
    • Free Drink Included
  • Hard Rock Cafe
    • 2 for 1 Cocktails
  • Powerzone Bowling Deals
  • 2 for 1 Laser Tag and Mini Golf


  • €10 for 2 Days
  • €20 for 7 Days
  • There is a €1 fee per ticket purchased.
Amsterdam Travel Tips and Hacks

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About The Author

Stephen Pickhardt

Stephen is the CEO of Free Tours by Foot and has overseen the transformation of a local walking tour company into a global tour community and traveler’s advice platform. He has personally led thousands of group tours in the US and Europe, and is an expert in trip planning and sightseeing, with a focus on budget travelers. Stephen has been published and featured in dozens of publications including The Wall Street Journal, BBC, Yahoo,, and more.
Updated: October 14th, 2021

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