Welcome to Chicago's Magnificent Mile! A glittering mile of shopping, food, hotels, and history! The Magnificent 
Mile or Mag Mile is the nickname of the stretch of Michigan Avenue between the Chicago River and Oak Street. It is known as the #1 shopping district in Chicago and flaunts many high-end store like Gucci, Burberry, and Apple.
Join our guide for a stroll down the Mag Mile discovering many things you might not have noticed while grabbing your latte or browsing in Forever 21. For example, did you know that along Michigan Ave you will find the very first health club for women? Or that the historic Palmolive building was once called the Playboy building while it housed Playboy, inc?
You will see architectural masterpieces from the Tribune Tower to the John Hancock Building. Your guide will talk about Chicago favorites including the original deep dish pizza and some of our famous residents!
Some of the tour highlights include:
- Tribune Tower
- Wrigley Building
- The Intercontinental Hotel/Medinah Health Club
- The Water Tower and Pumping Station
- The History of the Chicago Fire
- The John Hancock building
- The Palmolive Building/Playboy Building
- Deep Dish Pizza History
Tour information
Reservations: REQUIRED. Click here to reserve. Groups of 10 or more must contact us before booking.
Where: The Wrigley Building at 400 N Michigan, Chicago, IL 60610
Duration: Tour lasts approx. 2 hours. Total walking is just over one mile (1.6km).
When: View our full tcalendar. Tours are on U.S. Central Standard Time.
Cost: This tour is free to take, and you get to decide what, if anything, the tour was worth when it's done. A name-your-own-price tour is a tour for anyone's budget.