Magnolia Bakery NYC

Magnolia Bakery, renowned for their cupcakes, started out as a small local bakery in the quaint West Village in 1996. Now it is a worldwide phenomenon- partially due to its 30 second cameo in an episode of Sex and the City, but mostly because they are really darn yummy! Magnolia Bakery has over 30 stores around the globe. Luckily, six of them are right here in New York City, including the original, which happens to be located very close to where Carrie Bradshaw lived! See our post on how to find  Carrie Bradshaw’s apartment).  Below we also include all the locations of Magnolia Bakery and a map to help you find them.  We’ve also got tips on the best times to go, what to try and what not to buy. Lastly we have some suggestions of what you can do near each of the several locations.


Long before Magnolia Bakery made its 30 second appearance on Sex and the City, word was out in New York that their cupcakes were to die for. Locals new how great they were, but there were certainly no lines stretching around the block. The turning point was shortly after an episode of HBO’s Sex and the City aired. SATC  has quite a  cult following. In fact, there are a number of SATC tours that you can take in New York. We have a self-guided Sex and the City tour that includes a stop at Magnolia Bakery. There is also a SATC Bar Crawl – strictly for adults!

magnolia-cupcakesIn Season 3, Episode 5, Carrie and Miranda sit on a bench at Magnolia Bakery talking about Carrie’s most recent beau, Aidan. While Carrie expresses her excitement at her new love interest, she and Miranda snarf down the most decadent, delicious-looking cupcakes in the world. Within weeks of the airing of the episode, lines began to form around the small bakery on West 11th.  Despite the lines, most people agree that it is worth it. There are now 6 locations throughout the city and although there are almost always lines at every one of the stores, there is no question that it is worth the wait.


  • Banana Pudding  How’s this for irony? While cupcakes are the top-selling item at their bakeries, it is their banana pudding that is most loved by customers and is the single most popular item on their menu.
  • Classic yellow cake with chocolate buttercream  This is a tried and true cupcake and a great way to introduce yourself to Magnolia’s way of doing things. If you love cupcakes, you really cant go wrong with any flavor.
  • Peanut Butter Ice Box Pie  Velvety smooth pic that’s like mouths’ full of condensed Reese’s Cups.
  • Red Velvet Cake Traditional Southern recipe of a dense cake with a cream cheese frosting.
  • Rockette Cupcake  Every December, Magnolia makes a special cupcake with the Radio City Rockettes on them. Typically they are red velvet cupcakes with sugary Rockette dancers on top. If you prefer to see the Rockettes, click HERE to learn how you can get tickets.



The original Magnolia Bakery in Greenwich Village 

401 Bleecker St. and W. 11th St.,  212.462.2572

Nearby activities

OTHER MAGNOLIA LOCATIONS and nearby attractions  (See our map at the bottom this page)

Midtown Grand Central Terminal Lower Dining Concourse, 212.682.3588

  • See Grand Central Station  There are several ways to tour Grand Central Terminal.   We offer a two hour tour. (Check our calendar). The Grand Central Partnership offers a free (donations accepted) tour every Friday @ 12:30 pm.  Or download Grand Central Terminal Tour App – $5 download self-guided tour and visitor guide. Find more information here 
  • We offer a free Midtown Manhattan Tour that includes Grand Central Station

Midtown East Bloomingdales, 1000 Third Avenue,  212.265.5320

  • Visit Roosevelt Island If you are already at Bloomingdale’s getting the iconic “Big Brown Bag”, take a ride on the Roosevelt Tram and visit Roosevelt Island using our self-guided tour.

Midtown West Rockefeller Center 1240 Avenue of the Americas at 49th St., 212.767.1123

  • Tip: This is one of the most busy Magnolia Bakery locations- here’s some advice to avoid a long wait. For baked goods you must wait on line to order and then on a second line to pay. If you are purchasing something else, simply grab it and go to the final cashier line to pay for your order.
  • Visit Rockefeller Center and if you are hear during the holidays be sure not to miss the Rockefeller Center Christmas Tree

Penn Station 1 Penn Plaza, Lower Concourse, 212-462-2860

  • Take a tour of Madison Square Garden Tour. For information on how to get discounted tickets on this attraction and others, see our post Deals and Discounts on New York City Attractions

Upper West Side 200 Columbus Avenue at 69th St., 212.724.8101

Woodbury Commons Premium Shopping Outlet Mall 845-589-4150

  • If you don’t know what Woodbury Commons is and love good deals on shopping, you must look into a day trip to the money saving premium shopping mall with over 75 stores. Our post has all the information you need to get there, and advice on best times to go and how to plan your trip. And of course…don’t forget to get your Magnolia cupcake!

(Map is interactive. Click to enlarge.)